“Private practice dentists are losing patients, daily, to other clinical settings, and insurance continues to burden profitability for us all. I’ve seen too many dentists forced to sell or face bankruptcy. That affects not just dentists, but labs, too. Finally, we have a collective answer to make us stronger and more effective. We’re supporting our dentists 100% in this effort!” OPT-In Laboratory Cooperative member, Mike Hennessy, owner, Hennessy Dental Lab.
Private practitioners are saying, “Enough is enough.” They are tired of patients being taught that dentists and dentistry are all the same, big clinics are cheaper and better, and that insurance companies create quality care. With too much to lose, OPT-In dentists and laboratory members are launching the first ever, Private Practice National Public Relations campaign.
Scheduled in 2015 for late fall-early winter, the public relations firm, Braithwaite Communications, is being contracted to support private practice with brand-building content in national news outlets such as, the Wall Street Journal, USA Today, Washington Post, Los Angeles Times, Associated Press, CNN, etc. According to Dr. Dean Mersky, founder of OPT-In Dental Advantage,
“Today, insurance companies and large corporate dental chains are unilaterally, influencing consumer decisions and attitudes. Meanwhile, private practitioners, with no representation, have no voice to help consumers understand the limitations of insurance, and the real differences between practice models. That’s about to change!”
Adopting, “Put up or shut up!” OPT-In dentists and lab members are funding their own National Public Relations Campaign, with additional financial support from dental companies.
Along with promoting private practice dental care, Braithwaite will also address detrimental insurance practices. PPO and lab fees are too often stagnated at 1998 levels, a time when the average car cost half of today’s $34,000 (USA Today). After 4 years, that’s enough to pay tuition for one child’s entire college education. To address this, the public relations campaign will educate patients on what to believe and what not to believe about their dental insurance, and how the wrong decision can negatively impact their health. They will find this information on our consumer website, OPT-In Dental Advantage.
Over the next two years, we must work together, dentists and lab owners, to ensure consumers understand the importance of finding a skilled, trustworthy dentist.
It is well known that wherever consumers go, so goes revenues. More lab and dentist members are needed to assure this campaign reaches the maximum number of consumers, and continues to grow successfully. Please take time to learn more about how you can join in this effort and help patients understand the truths about different practice models, the games insurance companies play, and the advantages that can be found in private practice. As a lab owner, you win when your customers win. You can make a difference. Dentists should visit OPT-In Dentists. Dental laboratory owners should visit OPT-In Dental Labs. Dental corporations should visit OPT-In Corporate Partners. Or, call 855-321-OPTN (6786).
“Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford
OPT-In Dental Advantage member, Dr. Shad Lewis, Reading, PA: “We are the only experts in dental care. If we aren’t willing to take responsibility for our profession, who will? If we aren’t willing to protect patients, to whom will they turn? Whose responsibility is it, if not ours? Please join us in getting the message out, and getting the job done.”