No matter how successful your dental practice might be at the moment, it’s only natural to wonder if you’re doing enough to attract new patients into the fold. And if you’re the sort of independent dental practitioner who is deeply committed not only to quality care, but also to preserving the doctor-patient relationship, it certainly is important to have a marketing plan in place. After all, when potential patients go looking for the sort of ethical and skilled dentist who has their best interests at heart, you want to make sure your practice is easily found.
But consider this: According to studies, attracting a new client to your practice is roughly six times more expensive than the cost of retaining a current patient. On average, in fact, 40 percent of all dental patients “fall through the cracks every month,” according to Web Dental. So while the process of marketing to potential new patients is certainly a habit you should develop, the data tells us that current patient retention is perhaps even more important, at least from a financial point of view.
The following suggestions should give you a few new ideas for hanging onto current patients, while attracting the right kind of new clients to your practice at the same time.